Michaela Griggs
– VP Marketing
Diabetes Care
Her career has spanned eight distinct positions, three functional areas, four brand categories, and
multiple countries and continents. And she’s just getting started.
Why choose Bayer HealthCare?
There are just
unlimited opportunities for growth here. Throughout my career, I’ve had the chance to
change positions, functions, product categories…even countries and continents. I have taken on
roles that range from regional sales manager in the UK, to brand manager for our
One A Day® vitamin line, to lead the entire
Cardio Aspirin® business area here in the U.S.
I’ve also been a part of many exciting projects, like developing a new strategy, new
advertising and new product for One-A-Day®. It was thrilling. We doubled the size of the business
and executed the most successful new product launch in our division’s history. Here, you have many
opportunities to look back with pride in your role in every project’s success.
What excites you about your latest role?
When this latest opportunity arose—to take on Diabetes Care—I was eager to take on the challenge of
a leadership role in a business that is new to me. And I thought the position was an ideal fit for
me. Their strategic goals involve a stronger direct-to-consumer marketing framework, and that’s my
strong suit.
I’m also excited about my part in creating, with several other strong female leaders at Bayer
HealthCare, a “Women’s Leadership Initiative (WLI);” it is designed to create an environment that
fosters the advancement of women into senior leadership positions.
How do you think Bayer HealthCare’s marketing philosophy supports a professional’s achievement?
This is an extremely creative environment, where marketers have the tools—and the freedom—to
make the most of their careers. Our
Marketing Excellence
Talent Management initiative, for example, really encourages movement
cross-brand, cross-function or cross-division to help you expand your career horizons, build
category knowledge and strengthen your skill sets.
We’re focused on having a marketing organization that’s best-in-class. And that makes Bayer
HealthCare an exciting place to be.